Kenny Chesney Kicks Off Red Kettle Campaign

Kenny Chesney is adding last minute touches for his halftime performance during the Dallas Cowboys Thanksgiving Day game against the Washington Redskins at 3:15PM (CT) on FOX. With his final rehearsal today at Cowboy's Stadium in Arlington, TX, Chesney is excited to be a part of the kick-off of The Salvation Army’s 122nd annual Red Kettle Campaign.

“I hope my music will elevate awareness for the Red Kettle Campaign, and in the end, help provide a warm meal, clothing or a bed for someone this holiday season.”

The nationally televised show marks the 16th year the Dallas Cowboys have helped The Salvation Army launch the campaign, which began on a San Francisco pier in 1891. Kenny’s performance will help raise awareness and millions of dollars for the Red Kettle Campaign, which collected a record $147.6 million last year. Funds will support people in need, including those still experiencing the lasting impact of Hurricane Sandy this Christmas season.

Since the partnership between the Dallas Cowboys and The Salvation Army began in 1997, the Red Kettle Campaign has raised more than $1.5 billion with the help of multiple top-tier musical acts spanning the past 15 years. Previous halftime performers have included: Enrique Iglesias, Keith Urban, Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gillman, Clint Black, Randy Travis and Reba McEntire.

The 2012 Red Kettle Campaign will bring The Salvation Army’s iconic kettles and 25,000 bell ringers to street corners and storefronts nationwide through December 24. Notably, national corporate partners hosting Salvation Army red kettles at their stores through Christmas Eve include Walmart, Macy’s, jcpenney, Kroger, Sam’s Club, Bloomingdales, Walgreens and Big Lots.

Supporters of The Salvation Army can also ring a virtual Red Kettle bell online at www.onlineredkettle.org, donate by phone at 1-800-SAL-ARMY or text the word “GIVE” to 80888 to make a $10 donation to the Red Kettle Campaign. More information on the Red Kettle Campaign is available online at www.salvationarmyusa.org.

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