Gibson has announced the promotion of Elizabeth “Beth” Heidt to the role of Chief Marketing Officer, Gibson Brands. A 7-year veteran of Gibson, Beth spent her early years at Gibson in Entertainment Relations, and in 2021 was promoted to Vice President of Cultural Influence.An expert team builder and marketer, Beth will also join Gibson’s worldwide leadership executive team. Prior to Gibson, Beth worked in brand strategy, production and experiential marketing with House of Blues, Red Bull and Fortune 500 brands including Samsung, Hyundai, Live Nation, Verizon, and AT&T.
As Chief Marketing Officer, Beth will be responsible for overseeing Gibson Brands’ global brand and marketing teams, entertainment and artist relations, social media, partnerships, public relations, multi-media divisions, as well as the Gibson Gives Foundation.
"It is a privilege to work with the unparalleled talent of Gibson, from our team and craftspeople to our partners and artists, whose passion and dedication is absolutely awe inspiring,” says Beth Heidt. “It is our mission to connect and better lives through music, to enable and empower all levels of creators with our instruments, products, programs and philanthropy. It is an honor to be a part of shaping the future of music culture for Gibson and for fans worldwide."
Beth is a board member of the Gibson Gives Foundation, aka Gibson Gives the philanthropic arm of Gibson whose mission is to support non-profit organizations in their efforts to advance musicians, youth-focused education, music, and wellness initiatives. 100% of all donations to and from Gibson Gives--a 501(c)(3) organization--go towards giving the gift of music. In the last three years, Gibson Gives has raised over $3.5 million dollars worldwide through its mission. She is also on the Music Advisory Board of the Save The Music Foundation.