Fearless Records founder Bob Becker has appointed executives Jenny Reader to President/Chief Creative Officer and Andy Serrao to President/Chief Talent Officer. The two will oversee all label operations and steadfastly maintain the company's resolute dedication to developing and breaking the next vanguard of 21st century rock acts. Becker, the visionary who started the company and steered it through some of its greatest successes, will become Chairman Emeritus, continuing to advocate for Fearless Records.
"After starting Fearless Records 25 years ago, I am happy to be moving into the role of Charmain Emeritus of the company," comments Becker. "I am very confident and happy to have appointed Jenny Reader and Andy Serrao as Fearless' Co-Presidents. They have both been instrumental in the label's ongoing success. With a stellar roster of artists, I look forward to Fearless having 2019 be the most successful year ever under their leadership."
This changing of the guard happens at an exciting time for the label as it will celebrate its 25th Anniversary in 2019. Since 1994, with Becker at the helm, the Fearless brand has set the pace for alternative, rock, hard rock, and heavy metal and continues to represent the pulse of the culture with a diverse and dynamic roster. The label will continue to define rock music deep into the next decade and beyond, expanding on what Becker and his team have tirelessly and painstakingly built over the last 25 years. Fearless will celebrate this landmark anniversary with special back catalog releases in addition to albums by frontline artists, a curated series of unique events and activations, and an integrated focus on Fearless' own properties including original programming through their YouTube channel, which currently boasts over 1.8 Million subscribers.
Reader moves into this newly announced post from the position of VP, Marketing & Product Management at Fearless. Born and raised in the UK, she has over 16 years of experience in the music business, working in music television and magazines before running the UK office of Victory Records and later the Publicity and Marketing departments at the company's Chicago office. In 2009, she relocated California to head the Fearless PR department. Throughout her career, she has devised and spearheaded successful marketing campaigns for the Fearless rock roster, including Pierce The Veil, August Burns Red, I Prevail, Motionless In White, and Underoath.
Serrao joined Fearless Records in January of 2018 as VP of A&R. He has over 15 years of experience both as a concert/festival promoter and as A&R for Roadrunner/Atlantic and Pure Noise. Having both major label experience and indie label savvy, Serrao's entrepreneur spirit brings a fresh approach to being a label partner in 2019 and beyond.
"It's thrilling to be able to lead the charge on a new era of Fearless, at one of the most exciting times for music and rock," says Reader. "Our roster is the strongest it has ever been, with some of our biggest releases to date coming in 2019, and I am proud to be taking the label into its next chapter with Andy and the Fearless team. We are incredibly dedicated to artist relations, development, doubling down on the lifestyle element of Fearless and the intelligent integration of our artists within our own properties. We are not afraid to push the creative boundaries on what is possible within the genre and well beyond."
"Fearless Records has long been a place where artists have realized their creative talent and have taken their art and business to a global level," states Serrao. "Our commitment to their vision is driven by the independent spirit and drive that Bob Becker instilled in this company from day one. I am excited to continue this commitment with the incomparable Jenny Reader and our Fearless family."