Be Serious
Take this as a business, be a student of the game and a master of your craft. Know where your skills end and start building your team. The advantage of working with a company like Indie Power is we’re a one-stop shop. Every day we fine-tune our team. We don’t take a percentage and don’t work on spec deals. We’re here for those who are serious.
Synergy
We’re a synergistic team—where majors used to win. They were on the same page, as opposed to artists today who are spread too thin. They have a publicist and online promoter, and none of those factions speak to each other. There’s nothing combining those energies.
Relationships Beat Technology
We’re old school meets new media. New media companies think you can do it all with the push of a button. They don’t know it’s decades of relationships and expertise—not a guy in a basement coming up with a widget. We need to combine the physical world with real people, real ideas, new media and technology. Combine them all and you have a more well-rounded, impactful potential and longer-range plan.
It’s Not Over Until You Say It’s Over
Being independent, you can say when it’s over. At a major, they could meet tomorrow and decide, “No, that project is over. Not another dime into it.” There won’t be one more phone call or envelope sent out promoting that act.
I worked with an act with huge buzz, there was a bidding war, they signed with a major and everybody thought they were rich and famous. Then the waiting game. They spent $250,000 making a record. Why wouldn’t they put it out? Well, it’s going to cost them a million or two to promote. They would rather cut their losses. With an independent, you can fine tune. You can be a laser beam, rather than a shotgun.
Going Social
We’re looking to build Indie Power into a social network where everyone will have his free page. Those who are serious will start plugging in and utilizing the console and cutting-edge tools. Having an Indie Power page will mean a lot, because you’re saying, “I’m an independent artist. I’m not looking for a hand out, a get rich quick advance or a bucket of money. I’m looking to build my creative business and for people who want to be in business with me. Not own me or control me, but be in business with me.”
