"Escape to Bonnaroo" Contest for Artists to Play Bonnaroo Festival

Ford Whats TrendingWhat’s Trending and the Ford Escape have created "Escape to Bonnaroo" – an online contest offering independent artists the chance of to perform live on stage at Bonnaroo. Artists can upload links to their performances via whatstrending.com/escapetobonnaroo. Online fans will then vote on submission videos by liking and sharing them through social media. The Top 5 artists with the most social activity will compete for the winning stage spot during a live stream special from YouTube Space LA. The special will be judged by a panel of online stars including King Bach, Glozell Green, Chester See, Kandee Johnson and What’s Trending Co-Founder/Host Shira Lazar. The winner will be recognized as an official artist in the Bonnaroo line-up and given the opportunity to play their music for thousands of fans.

"Escape to Bonnaroo" will culminate at the 2014 Bonnaroo Music Festival in The Garage by Ford. Here, festival-goers can relax and take advantage of the air-conditioned lounge space, charge their cell phones and screen print their own custom Ford inspired T-shirts. The Garage by Ford will host the "Escape to Bonnaroo" winner in addition to highly anticipated, intimate musical performances from other up and coming Bonnaroo artists. Select artists will plug into a 2014 C-MAX Hybrid to amplify the sounds of their acoustic set and the road trip ready 2014 Escape will also be parked onsite for Bonnaroovians to check out.

“We are excited to continue our relationship with Ford by launching this unprecedented contest,” says Shira Lazar, founder of What’s Trending. “‘Escape to Bonnaroo’ gives independent artists the once-in-a-lifetime chance via social media to play at one of the premier music festivals in the country.”

"Escape to Bonnaroo" will continue to leverage the power of social media at the festival like no other contest before and will include viral content created by some of the biggest names in social media who reach millions of fans a month across YouTube, Vine, Instagram and Twitter.

“The Ford Escape is the perfect vehicle for those with an active lifestyle and it's top choice for buyers seeking the latest technology. Escape is also ready to rock at Bonnaroo with its 355-watt, 10-speaker high-quality Sony(r) audio system," says Imran Jalal, Escape Marketing Manager, Ford Motor Company.

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