Echosmith and the Hard Rock brand are thinking pink in support of the 16th Annual PINKTOBERTM campaign. Starting now through the month of October, guests can support breast cancer research to help eradicate a disease that affects millions by visiting Hard Rock properties around the world and purchasing pink merchandise, pink drinks and pink hotel amenities. Proceeds from PINKTOBER will benefit research and awareness-driving efforts for the Breast Cancer Research Foundation (BCRF), The Caron Keating Foundation and cafe events will benefit additional local breast cancer charities around the globe.
"Millions of people across the globe are affected by breast cancer, so to us, there isn't anything cooler than helping to raise awareness and support for such an important cause," said Sydney Sierota of Echosmith, PINKTOBER Artist Ambassador. "Hard Rock's extensive and empowering PINKTOBER campaign is the perfect opportunity for us to help make a difference."
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To officially mark the start of Hard Rock's PINKTOBER campaign, Echosmith hosted a free concert at Hard Rock Cafe New York on Sept. 14. In addition to performing hits from their debut album Talking Dreams, including "Cool Kids" and new single "Let's Love," Echosmith made a memorabilia donation to Hard Rock's collection – including Sydney's dress, a guitar, as well as handwritten lyrics to their song, "Bright."
"With the support of artist ambassadors like Echosmith and all of our fans around the globe for Hard Rock's annual PINKTOBER program, we can help raise more funds each year and assist our charity partners by funding critical breast cancer research," said John Galloway, Sr. Vice President and Chief Marketing Officer at Hard Rock International. "Through the global campaign, which unites Hard Rock Cafes, Hotels and Casinos, we are able to spread the message of strength, hope, awareness and support, which impacts the lives of millions of men and women worldwide."
For more information, visit hardrock.com.