The World’s Only “Girl Guitar” Company: Driven by its branding motto “Lighter Weight. Slimmer Neck. Totally Inspiring,” the Van Nuys, CA-based Daisy Rock Girl Guitars-—launched by heavy metal rock bassist Tish Ciravolo in 2000—is the original “girl guitar” company dedicated to supplying and marketing professional-quality guitars for females of all ages. Early on, when Ciravolo said, “The boys club is over,” she meant for everyone—from eight to 12 year old girls drawn to Daisy Rock’s yellow, purple, pink and blue models to adult women drawn to the lighter-weight and slimmer neck profiles (single cutaways, double cutaways). “In 2000, when we started, approximately four percent of the guitar playing population was female, and now that’s up to 25-30 percent,” she says. “It’s great to see how our guitars have inspired women of all ages to play.”
A Wide Range of Fans and Endorsees: The company, which launched as a subsidiary of Schecter Guitars and is now co-owned and distributed by Alfred Music, has over 600 endorsees from across the musical spectrum—including many up-and-comers from ages 14-16 as well as established names like Vicky Peterson from the Bangles (who has a Bangles Signature Model), Lisa Loeb, Avril Lavigne, Suzi Quatro, Miley Cyrus and 76-year-old Rock and Roll Hall of Famer Wanda Jackson. Legendary fans include Jimmy Page, Robert Smith (the Cure) and Nancy Wilson (Heart).
Red Hot Love and Rock Candy: Ciravolo and Daisy Rock are a popular annual fixture at the NAMM show, where their exhibit sports pink fur walls, spotlights and chandeliers. Their 2014 rollouts include the Pixie Cupid in Red Hot Love, featuring a heart-shaped sound hole and an angel flying at the 12th fret; the Sophomore Butterfly Guitar, which has a butterfly in flight inlay and butterflies that fly up the neck; and two Rock Candy graphic guitars (the red, white and blue Super Guitar Girl and Skulls and Roses) whose combination of colors and vines with skulls make it the choice of every goth girl.
Contact Daisy Rock 1-877-MY DAISY (877-693-2479)
By Jonathan Widran