CD Baby has announced the hiring of a notable Indian music professional to its expanding network of international representatives. It is the first large international artist services and distribution company to do so.
Ritnika Nayan, with years of music business leadership and education experience, wrote the book on indie music in India, all while managing a large festival and her own music company.
This hire marks another step forward in CD Baby’s regionalization strategy, bringing its artist-oriented support to local markets. “India is a huge, vibrant market and presents a great opportunity for CD Baby,” says Tracy Maddux, CEO of AVL Digital, parent company to both CD Baby and DashGo.
CD Baby currently has 19 representatives operating in 25 countries around the world.