Signaling its commitment to being a pioneer in the music and tech crossover space, Capitol Music Group hosted Capitol Royale — a creativity and innovation marathon that took place in Hollywood on December 1 and 2. The two-day conference ended in a spectacle of dance music and online gaming, as Tyler “Ninja” Blevins, the world’s biggest online gamer, streamed Fortnite live from the legendary Capitol Studios to on his Twitch Channel to celebrate the groundbreaking launch of his curated EDM compilation album, Ninjawerks Volume 1.
Ninja was joined in the stream by fellow Fortnite enthusiast, Lil Yachty, along with Justin Caruso, and DJ duo Lost Kings. The streaming event was followed by an after-party featuring DJ sets from including ZAXX, CRAY, Justin Caruso, GTA, Tycho & 3LAU. Ninjawerks Volume 1 will be released on December 14 via Astralwerks.
At Capitol Royale, the music and tech industries’ leading creatives, coders, designers, and startups were brought together to highlight innovations that disrupt the music industry, including a hackathon that challenged software developers to create products and services that reimagined music consumption and discovery. Motown recording artists JAMESDAVIS and Verizon, with the help of the app developers participating in the hackathon, partnered to re-imagine the future state of music videos using augmented reality and volumetric video.
Participants in the hackathon also had access to a catalog of roughly 14,000 Universal Music Group and Universal Music Publishing Group pre-cleared audio streaming tracks, as well as never-before-seen original content and mentorship from veteran industry leaders and UMG’s technical partners, including the Capitol360 Innovation Center’s founding partners, Verizon, Twitch, Cloudinary, and ConsenSys’ blockchain music platform Ujo. Other partners included: Spotify, TiVo, 7digital, Roland, Unity, Qloo, LyricFind, Havas. 20 new apps were built during the 24 hours, and over $25,000 of prize money was awarded.
In addition to the hackathon, Capitol teamed up with startup accelerator gener8tor to host a Startup Garden with curated, one-on-one pitch sessions between selected startups and venture capitalists and innovation executives from participating companies on Saturday. Sunday saw an Investment panel, and a Music & Gen Z panel featuring Maxine Marcus, Bryce Xavier and the popular online duo, the Wilking Sisters.
“With the Capitol Royale event, CMG has a unique opportunity to bring our artists first access to new platforms, products, and apps to connect with fans and share their music in new and innovative ways,” says Capitol Music Group COO Michelle Jubelirer. “We are committed to breaking boundaries and investing in the future by trailblazing new ground in music experiences and discovery.”
Featured Image - Pictured (l-r): Tycho, Ninja, Lil Yachty, 3LAU, CRAY, Justin Caruso