Book Review: Twisted Business: Lessons from My Life in Rock ‘N’ Roll 

By Jay Jay French and Steve Farber

(hardcover) $26.99

In this self-described “bizoir” (part memoir and part business primer), Twisted Business chronicles how guitarist French developed Twisted Sister into a global brand with multiple revenue streams, building it into one of the most licensed metal bands in history. French offers honest, funny, heartfelt, entertaining in-the-rock-band-trenches stories, as well as unique, hard-earned tips and advice to anyone hoping to create their own brand, re-invent themselves, grow a business or simply love what they do.