Written for both the novice and the experienced talent handler, this updated edition of Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book includes interviews and case studies with examples of real-world management issues and outcomes. Updates to this edition include the importance of online streaming to music careers, how anyone can effectively network, tools for successful negotiation, ways to identify and manage income, and guidance on the ever-changing social media landscape. Allen’s site artistmanagementonline.com provides resources.
Artist Management: For The Music Business
By Paul Allen