Author, Paul Allen’s new edition of his best-selling Artist Management for the Music Business, published by Taylor & Francis, is a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.
Updates to this new edition include the importance of online streaming to music careers, how anyone can effectively use networking for success, how to effectively negotiate, ways to manage income sources, and guidance on engaging the ever-changing social media landscape of the music business.
Allen is an associate professor in the Department of Recording Industry at Middle Tennessee State University. His career includes service in the US Air Force, work in radio, television, government, political management, as executive director of Country Radio Broadcasters, and Academia.
Professor Christopher Palmer is a former executive with Warner Bros. who developed an interactive online course based on Artist Management for the Music Business. He works at Frost Online at the University of Miami where he teaches and mentors graduate students about the live entertainment industry. The course is available at artistmanagementonline.com.
Routledge/Taylor & Francis Group is an international company originating in England in 1852 that publishes books and academic journals.
For more information, visit artistmanagementonline.com.