BMI, Broadcast Music, Inc. has joined forces with Artist Growth to utilize AG Accel, their latest enterprise tool that captures artists' self-reported tour data and "fills a void in the music industry" according to Billboard.
BMI will use AG Accel as a tool to better identify and spotlight their existing affiliates whose careers are beginning to show signs of traction. The announcement comes on the heels of Artist Growth teaming up with Caroline and SONY, both of whom use the data in an A&R capacity to identify new artists outside their networks.
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"Entering into this agreement with Artist Growth is the next logical step in the integration of the app with our BMI Live program," says Jody Williams, Vice President, Writer-Publisher Relations Nashville. "We believe in the Artist Growth format and now there is a way for us to continue to monitor the success of BMI-affiliated bands and artists in a way that previously did not exist. Now, when we are asked by industry gatekeepers which up-and-coming writers are buzzworthy, we can use the data to quantify this to other industry members."
"It's time that a formal process exists to provide artists with a direct channel to share their achievements with potential partners. BMI is at the center of the songwriting universe and we are proud to be working with them to ensure that artists have an outlet for proper recognition. Everyone should have the opportunity to get in front of investors, sponsors and potential industry partners and BMI is helping us to expand this resource to new frontiers. We're passionate about bringing this network to the industry, and believe that it will become an indispensable way for artists to connect with partners."
Artist Growth previously partnered with BMI in 2012 for a “first of its kind” software integration to streamline live performance royalty submissions for musicians through BMI Live, a program designed to pay royalties to songwriters for live performances in bars, clubs, restaurants and other music venues. Through that partnership, BMI members that signed up for BMI Live are able to submit their set lists for royalty payments as soon as they leave the stage via their Artist Growth app.