Believe, one of the world’s leading digital music companies, and its open-platform subsidiary, TuneCore, the leading development partner for self-releasing artists, have released the results of a recent survey conducted to determine the use and sentiment surrounding artificial intelligence in the independent music community.
In order to gain insight into the awareness of AI in the independent music sector, TuneCore conducted a survey of nearly 1600 self-releasing artists from more than 10 countries, with 35% of respondents identifying themselves as Pop artists, 29% identifying as Hip-Hop artists, 29% as Rock artists, and 26% as Electronic artists.
Denis Ladegaillerie, Founder and Chief Executive Officer, Believe commented “Generative AI and AI will open a new age of Creativity and Discovery, and transform in a positive manner every aspect of our partnerships with artists and the way we partner with digital music services. This is why it is essential that our strategy as a company is aligned with that of our artists: that of a responsible approach to AI and to the exciting opportunities and future use cases that we will develop as a core part of our mission to serve all artists, at each stage of their career, with respect, fairness, expertise and transparency. These fundamental values have defined the 4 Responsibility principles that we will use to assess each AI and Generative AI opportunity: consent, control, compensation and transparency.”
Andreea Gleeson, Chief Executive Officer, TuneCore added, “As AI continues to be a conversation topic across creative industries, we sought to engage directly with independent artists to determine their awareness of AI and how they’re most interested in engaging with it. TuneCore’s main priorities lie in the interests of our artists, so the responses to this survey will help us enable them to utilize AI on our platform with consent, control, transparency, and fair monetary compensation.”
Key findings from the survey are below, and the “AI in Music Report”, compiling data from the survey is available for download HERE.
- AI is in an early and rapid adoption phase among independent artists, with 50% of respondents aware of AI vs 39% unaware. Out of all respondents, 27% have already used AI Music tools today, indicating an overall positive outlook for the future of AI in music.
- Artists are most interested in using AI during the creative process or to help with marketing & developing their fanbase.
- 50% of respondents reported a willingness to offer their music for machine learning, while placing a strong emphasis on adopting a responsible approach to AI
TuneCore was first amongst self-releasing digital music platforms to enter the AI space through its agreement with Grimes’ Elf.tech platform, whereby the company allows artists to distribute music using Grimes’ vocals through CreateSafe’s proprietary AI technology, for a 50/50 revenue share, via TuneCore’s splits remuneration program for multiple collaborators.