Universal Music Group needs a Director, Audience Growth

They are seeking a Director of Audience Growth to work in the company’s Santa Monica, CA location, reporting to the VP of Audience Growth and Insights. As a leader within the Audience Growth team, you will focus on digital and lifestyle marketing for artist and track campaigns that help expand artist and catalog awareness. Working across all genres and eras of music, you will help to provide meaningful insights to found marketing strategy, sculpt and execute full-funnel social and digital marketing strategy, engage creators and fan communities, as well as execute paid media campaigns and CRM acquisition and growth. As a leader on the team, you will help to set the tone with junior staff and be responsible for direct reports. You will be tasked to creatively develop our owned audiences across social, streaming and CRM platforms, working closely with external partners to secure campaign support. You will lead by example and inspire the team to seamlessly integrate ever-evolving technologies to help us optimize output. You will bring innovative digital marketing strategies to the table, rooted in audience growth and acquisition.

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