Cinq Music, the data-driven indie record label and global distribution company, has appointed Marcus Spence as Senior VP of A&R at the company. The announcement was made by Cinq co-founder and President Barry Daffurn. Spence has been a key individual behind a number of notable projects in the entertainment industry, having worked with artists Timbaland, Keri Hilson, Nelly Furtado, OneRepublic, Tink and soul singer V Bozeman.
“Marcus brings a ton of creativity and fits our unique approach to the music business,” says Daffurn. “Our priority right now is growth, and we will be developing new talent, and adding to our roster of iconic artists. With his amazing track record of developing so many commercially successful artists, we are very excited to have him.”
“Barry and I will learn from each other,” adds Spence. “I believe my experience from traditional music business operations allows me to bring a different side to Cinq. I’m here to help artists blossom, and to be that ideal partner an artist may be missing. Cinq’s business model is the best I’ve ever studied, taking data to repurpose music in strategic and targeted fashion. We can also utilize data to expand the artist’s already existing audience, and cross-brand in a way that solidifies us as a hub. This is so important to an artist’s career.”
Spence began his career in the film and music industry after earning a degree in Mass Communication from Norfolk State University. He quickly established himself as a creative force for branding artists of all genres. While at Mosley Music Group, Spence was involved in some of the biggest songs of the past 10 years, including “Apologize” from OneRepublic, and both “Promiscuous” and “They Way I Are” by from Nelly Furtado. He was the marketing engine behind such albums as OneRepublic’s Dreaming Out Loud (selling 1.8 million worldwide), Timbaland’sTimbaland Presents Shock Value (over 4 million worldwide), Kerry Hilson’s Perfect World (half a million sold), and Furtado’s Loose (with 8 million sold worldwide and 14 million in singles alone). Prior to assuming his title role at the label, Marcus was the Vice President for the Interscope distributed imprint, Beat Club, where Marcus worked with the female MC Ms. Jade, marketing her record “Ching, Ching, Ching” featuring Nelly Furtado and Timbaland for use by GM and the H2 Hummer. He also launched the career of gold-selling rapper Bubba Sparxxx, whose 2003 album Deliverance is widely regarded as one of the best and most ambitious hip-hop albums of the decade. “My goal at Cinq is to have a global number one single, no question,” says Spence.
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