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Jermaine Cavalier heads his own company, Cavalier Muzik, through which he releases tracks and demos as Jay Cav. We bring up the demos as a testament to the development of the artist, as “Call to California,” first released seven years ago, is not as radio-ready as newer tracks “Reps Up” and especially “Rhude Boy,” a fun lead single that explores an island, Afrobeat feel. Jay Cav’s strength as an emcee is the versatility of his voice. On any given track, Jay embodies and weaves different voices and sonic themes with occasional auto-tune, invoking a new persona to add to his storytelling. While the overall song selections sound a bit too repetitive, this hitmaker will excel with a heightened production team.