Entertainment Studies & Performing Arts
Owen Husney
Instructor, “The Basics of the Business of Music”
http://uclaextension.edu/entertainmentstudies
Located in the epicenter of the entertain-ment industry, the UCLA Extension Entertainment Studies and Performing Arts program provides professional training in the art and business of entertainment. Each year, over 250 individual courses and 10 specialized certificates are offered.
As an artist manager, Owen Husney discovered and signed the artist Prince to Warner Bros. Records. He guided Prince’s early career and coordinated marketing efforts with the label. He also signed 11 other artists to major labels, earning him 10 Gold and Platinum records. Husney’s latest project involved working with the Beatles’ publisher to launch “Beatles Reimagined.” He’s been teaching “The Basics of the Business of Music” for two years.
How Did You Get Hired at UCLA Extension?
I almost didn’t get hired. In fact, the first time I proposed a class (about teaching students how to live their passion) I was turned down, and they were right. It was too generic. So, I designed a curriculum that was more specific and focused on three areas: Music Business Basics, Protecting Your Rights, and How You Make Money with Music. That formed the class I now teach.
What Makes a Good Music School Teacher?
Experience in the industry comes first, but a good teacher is also able to relate to students. You have to be able to use your experiences in a way that illustrates lessons and concepts. That makes it real for the students, and more understandable.
Have Your Teaching Methods Changed Over The Years?
I used to give a Final Exam that had multiple choice and a few narrative questions. But I wasn’t satisfied with it––it didn’t involve much critical thinking. So, I changed it to an essay––a final project. Students have to choose three places where they would like to work; they need to note whom they should contact; what they want to do there; and how they plan to do it. Now, when they finish my class they have a written plan of action.
Why Do Some Students Fail?
There can be a lot of reasons. Some students aren’t serious because someone else is footing the bill. Others use classes to network rather than learn––they’ll hound you about getting them a deal. And, there are a few who like talking better than listening and will ask 10,000 questions that have little relevance to the subject matter, and might even debate what you’re trying to teach them.
Do You Have Any Student Success Stories?
Quite a few students start their own labels and companies. I know some former students who are making well over $50,000 a year. The reality is, today you have a better chance of being struck by lightening than becoming the next Lady Gaga or Justin Bieber.
But, you can make a very good living in the indie market if you know what you’re doing. And that’s what classes like mine are for––to teach students what it takes.
Does Teaching Attract Other Opportunities?
It can… Because you are constantly keeping up with developments in the industry, you get to know a wide range of people. That can sometimes lead to job offers, book deals, consulting jobs and, my specialty, brokering deals by putting the right people together.
