From Rehearsal Campus to One-Stop Touring Resource: When Alex Moore looks across the 110,000-square-foot Third Encore campus in North Hollywood, he doesn’t just see rehearsal studios—he sees decades of relationships built with the touring artists, production crews, and music professionals who have relied on the facility since 1989. As Vice President of Third Encore, Moore has helped oversee the steady evolution of one of Southern California’s premier rehearsal complexes, a multifaceted operation offering large-scale rehearsal studios, backline and pro-audio rentals, storage, cartage, and other production services. The launch of Tour Essentials LA marks the natural next chapter in that evolution. When the on-campus retailer that had long served Third Encore’s clients closed its doors, the company recognized an opportunity to create something new and of their own. Rather than simply replacing a tenant, the team leveraged decades of relationships with manufacturers, firsthand knowledge of what touring artists need, and available space on the campus to create a specialized retail division focused on live event production and touring essentials.
Built by People Who Understand the Road: Unlike traditional music stores, Tour Essentials LA isn’t centered on walls of guitars or amplifiers. Instead, it offers the practical gear, expendables and problem-solving products that musicians, production managers, and road crews often discover they need at the last possible moment. The inventory ranges from gaffer tape, batteries, cables, drumheads, drumsticks, and guitar strings to flashlights, padlocks, SKB and Enki cases, custom fly racks, and road cases, along with numerous pro audio accessories and tour supplies rarely found under one roof. Conveniently located on the Third Encore campus, the store also offers free same day local delivery, nationwide shipping, and online ordering backed by a modern inventory system and a helpful team in place. Serving both Third Encore’s built-in rehearsal clientele and the broader Los Angeles production community, Tour Essentials LA combines competitive pricing with personalized service from professionals who understand the demands of touring because they support it every day.
Supporting Every Show, One Essential at a Time: Officially opening its retail space in early 2025, Tour Essentials LA is fast becoming an indispensable resource for touring professionals throughout Southern California. For Moore and his team, the greatest reward comes from knowing that Third Encore plays a small but meaningful role in bringing major productions to life. After helping artists rehearse, rent equipment, and pick up those last-minute essentials before heading out on tour, they often see the finished performances online or in concert, knowing their team contributed to the final result. “The most satisfying part is hearing from customers how convenient it is to have these products available when they need them and not having to order online,” Moore says. “When I see a concert after watching that production come together on our campus, it’s rewarding to know we helped them succeed in a small way.”
Contact Tour Essentials LA, 818-474-5658, info@touressentialsla.com;
Third Encore Studios, 818-753-0148, info@3rdencore.com
