Big choruses. Heart-on-sleeve lyrics. Unabashedly emotive vocals. Epic urgency. Those terms describe this keyboard-centric quintet whose songs are each a sincere love letter to the ladies. “Diamonds” exemplifies the VIDA sound; its chorus does not just enter—it explodes, with all sounds booming in unison. And it certainly doesn’t hurt that this song and others are guided by a crafty production hand that injects moments of sonic dynamism for added impact. We hear One Direction in “Tell Me” and the pounding, aspirational “Chance Like This,” though the former song’s drop is not as big as we’d like and its lead-vocal high-point kinda fades prematurely. Lots of potential in this act, who are pulling all the right triggers in their genre.
Seeking: Label, Booking, Film/TV
Read More: MC Takes Over Winter NAMM 2016 with VIDA