Tony Motta Joins Musician's Friend, Inc as Director of Merchandising


Tony Motta
Director of Merchandising, Electric Guitars
Musician’s Friend, Inc.

Musician’s Friend, Inc. (MF), a direct response retailer of musical instruments and gear in the U.S., and a division of Guitar Center, has announces the hiring of Tony Motta as the Director of Merchandising, Electric Guitars. Motta was considered an ideal match for the role based on his many years of experience in the music industry and deep knowledge of the guitar market. Prior to joining Musician’s Friend, Motta held the position of Director of Sales, National Accounts, Fender Musical Instruments Corporation. His 16-year career in the M.I. world began at SWR in 1997 as a Telephone Sales Representative in Sylmar, CA. In his new role, Motta will head up the Electric Guitars category in the Musician’s Friend division. Contact [email protected].