UG Strategies Acquires Magnum PR, Sioux Zimmerman Launches UG Strategies Media Division

Multi-platform entertainment marketing firm UG Strategies has launched its new Publicity & Media Relations division, to be led by music industry veteran Sioux Zimmerman. As per the acquisition of Magnum PR, Zimmerman’s New York-based publicity, events, and artist development agency, SiouxZ will serve as SVP of Publicity and Media Relations at UG Strategies,

CEO Parag Bhandari launched UGS in 2003 and the agency continues to serve clients in the music, film, television, fashion, technology, and consumer products industries through global experiential and digital engagement platforms.

"I've had the pleasure of working with Sioux Zimmerman for over 10 years, and have relied on her expertise and media prowess to support countless UGS client campaigns,” says Bhandari. “We have always seen the potential of further aligning our businesses and networks. I could not be more thrilled to now partner with her officially, to build out a new division of the company, and further strengthen our service capabilities for our clients.”

SiouxZ has built an international roster including Nine Inch Nails, Portishead, Calvin Harris, DJ Shadow, Marilyn Manson, Avicii, The Prodigy, The Damned, Yoko Ono, Gang Of Four, Axwell^Ingrosso, Underworld, Orbital, Daft Punk, Moby, Richie Hawtin, Aphex Twin, Carl Cox, The Chemical Brothers, Primal Scream, The Verve, Sasha and John Digweed, Armand Van Helden, The Glitch Mob, and legendary promoter Disco Donnie Presents. Additionally, Magnum PR has been instrumental in promoting the most innovative companies in music, Moog Music and Moogfest, which showcase the intersection between technology, music, and culture. Magnum PR clients will now be served via UGS, using enhanced capabilities such as event sponsorship and brand relations, digital marketing and advertising, and live broadcasting.

SiouxZ’s highly viral press campaigns have generated multi-platinum sales and Grammy Award wins. She has regularly secured pivotal placements on national TV, radio, print and social media. Magnum PR clients have been featured across an impressive array of outlets: indie blogs; prestigious outlets such as New York Times and PBS; music bibles Rolling Stone, Vice, Pitchfork, Billboard; trendsetting lifestyle and technology outlets such as Wired, Blackbook and Fast Co; Late Night TV including SNL, Jimmy Kimmel Live, and Late Night with Jimmy Fallon; key radio programs on Sirius, NPR, and BBC; and on streaming platforms Apple Music and Spotify.

In film, SiouxZ’s work as Music Supervisor on Darren Aronofsky’s debut feature Pi, which earned the ‘Best Director’ award at Sundance, launched Clint Mansell’s film scoring career. Following SiouxZ’s introduction, Mansell went on to be one of this generation’s most in demand cinematic composers. SiouxZ’s additional music press credits for critically-acclaimed movies include 24 Hour Party People, David Lynch's Lost Highway, GrooveEx Machina, and DIG!

“I am beyond excited to join the UG Strategies team and amplify the agency’s capabilities in so many areas,” SiouxZ says. “With our combined resources, we can push traditional publicity strategies beyond print, broadcast, online, and social media to a whole new level, offering innovative services uniquely tailored to each client. The launch of our new publicity and media relations division, built on UGS’ exemplary track record in bespoke marketing, sponsorship, and digital advertising, is very exciting.”

For more, visit