Thirteen-year-old singer/songwriter Liam Lis landed a deal with Lava Records when Nigel Talley, a friend at Atlantic Records, mentioned him to Jason Flom, Lava’s founder and chief. It didn’t hurt that Lis had a popular YouTube channel that featured covers and originals. He was brought in to do a pair of showcases––the performer was a mere 12 at the time––and made a good impression. Flom conveyed an offer soon thereafter.
“Jason saw something in me,” Lis explains. “He checked out my [YouTube] videos and then we met at Lava when he brought me in to do a showcase. Later, he called me back to do another, this time for him and some other Lava executives. Then I got signed. The day that happened was probably the best day of my life. It takes a lot of time and work to do this. I’m really lucky and am still in shock.”
“When Liam showcased at our office I knew immediately that we had to sign him,” Flom adds. “His singing, dancing, musicianship, songwriting,style and swagger were so strong, especially for someone so young. It was clear that he was––and is––destined to be a star and I’m proud that he’s now a priority Lava artist!”
“When Liam showcased at our office I knew immediately that we had to sign him.”
The teen singer’s YouTube channel features covers such as Leona Lewis’ “Better in Time.” His own song “Without You” has attracted nearly two million views alone and his EP is planned for release later this year. He’s also completing his single “First Kiss,” the video for which dropped in May. To date, his channel has earned more than 10 million total views.
Lis recently signed with CAA and is in negotiations with BMI for a publishing deal. The East-Coaster will likely perform soon at iPlay America, a New Jersey indoor theme park. He’s opened for X Factor stars Fifth Harmony and Hollywood Records singer Zendaya.
Jason Flom began his career in the industry years ago at Atlantic, where he worked under label founder Ahmet Ertegun. He has since signed artists including Lorde, Black Veil Brides and Katy Perry. Lava is partnered with Republic Records/Universal Music Group.
– Rob Putnam