Sam Selolwane has been promoted to Senior Vice President Urban Promotion, RCA Records announced today. Selolwane recently held the title of Vice President, Urban Promotion, RCA Records. She will continue to report to Geo Bivins, Executive Vice President, Urban Promotion and will remain in the company’s New York headquarters.
“I have worked with Samantha since the merger in 2011 and couldn’t be more proud of what she has accomplished. Sam has grown as an executive and person and is key to the success we have had at radio with artists like Bryson Tiller, Khalid, Goldlink and SZA. Her enthusiasm, tenacity and passion is evident to our Radio Partners and everyone she works with. I look forward to the next chapter in her career as it will be filled with great sneakers and even greater accomplishments,” Geo Bivin said.
Selolwane started her career as a radio programmer and on air personality, later transitioning to promotion executive 12 years ago with Jive/RCA Records/Sony. Just 5 years into her label tenure, she was named National Urban Promotion “Executive of the Year” by industry organization Street Information Network and played an intricate role in launching the radio careers of Chris Brown and T-Pain, both of which garnered #1 and Top 10 singles on their debut efforts.
As Vice President of Urban Promotion, RCA Records, Selolwane has developed successful national radio campaigns. She was honored as one of ASCAP's “Women Behind The Music” in 2014, while simultaneously keeping Usher, Alicia Keys, Charlie Wilson, Tinashe, Bryson Tiller, R.Kelly, Ro James, Kid Ink, Miguel, and more at the top of the urban music charts.
Off the clock she still finds time to lend herself to charity by working closely with St. Jude's Children's Research Hospital, mentoring students in the NYC area. In 2015, Sam was named as one of Billboard Magazine’s Top 40 Under 40: Music’s Top Young Power Player. Selolwane is a graduate of Morgan State University and holds a B.A. in Mass Media Communications, with a concentration in Radio & Television Production.