Roland

Roland and 9 Beats Announce Music Education Partnerships for US and China

9 Beats Music & Technology Group, a provider of music lessons and music education content, announced the launch of its North American subsidiary, 9 Beats USA, LLC, and a music education partnership with manufacturer of electronic musical instruments, Roland at The NAMM Show 2020. To mark the announcement, 9 Beats USA co-owner and drummer, Thomas Lang performed at NAMM 2020 alongside 9 Beats USA brand ambassador, 11-year-old drumming phenom, Milana on the newly launched Roland V-Drums Acoustic Design (VAD) series drum sets.

Founded in 2003, Tianjin, China-based 9 Beats Music & Technology Group has utilized over 8,000 trained educators, a 68-volume course curriculum and a robust cloud-based learning app to provide music education to over 350,000 students annually in more than 1,200 learning locations across Mainland China. In 2019, 9 Beats Music & Technology Group founder, Mr. Li Hongyu partnered with Lang to launch 9 Beats USA. Headquartered in Oak Park, CA, 9 Beats USA, LLC is slated to open in 2020 with plans to expand throughout North and South America.

9 Beats USA and Roland also welcomed the first-ever 9 Beats USA Brand Ambassador, Milana. A passionate drummer since the age of six, Milana has performed with such legendary artists as Sheila E. and Stewart Copeland and was 1st Runner-Up Worldwide in her age division in the 2019 Hit Like A Girl® International Drum Competition. She has also been featured on NBC's Little Big Shots, Gwen Stefani’s ‘You Make It Feel Like Christmas’ music video, Little Big Shots Holiday Special [NBC], and The Chad Smith Show on Drum Channel. Milana will work with 9 Beats USA and Roland global brands to highlight learning music as a fun, creative and engaging way to build self-esteem, improve concentration, teach teamwork along with enhancing language, motor and cognitive abilities.

9 Beats USA locations will feature exclusive Roland-branded electronic drum lesson rooms and a variety of Roland gear such as TD-50KV and VAD506 electronic drum kits alongside acoustic drum classrooms. Enrolled students can participate in small-group lessons utilizing 9 Beats’ curriculums, which include courses in rock drums, jazz drums, and snare drum rudiments in addition to acoustic guitar and acoustic bass among other instruments. 9 Beats and Roland will also work jointly with other key partners to host destination music education camps and programs inviting aspiring players of all ages to #BeTheDrummer.

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