Rare Country has appointed Laurissa Phillips as its Chief Creative Officer and General Manager. Dually based in Atlanta and Nashville, Phillips is responsible for the daily, creative and strategic oversight of the website dedicated to serving the country music fan. Phillips’ experience includes: publicity, marketing, production, editorial, talent placement and development. Previously, Phillips served as an editorial consultant and producer for ABC News’ In the Spotlight: All Access Nashville. In addition to serving as an independent talent and marketing consultant for Cox Media Group and Coca-Cola, she was the talent producer, alongside Al Roker Entertainment, on the Scripps’ show, Kimberly’s Simply Southern.