The Entertainment Industry's Voice For Road Safety, RADD, has launched a College DUI Awareness campaign utilizing emerging talent to promote responsible driving, backed by a $835,000 grant from the California Office Of Traffic Safety (OTS). The company is currently on 40 college campuses, reaching a combined student population of 960,000, in an effort to reduce DUI arrests and fatalities associated with impaired driving.
RADD's campaign is targeting the college and bar going demographic ages 21 - 34. The goal is to encourage everyone to "plan ahead" with a designated driver, ride share, cab or alternate form of transportation, because drinking and driving is not an option. The organization’s peer-to-peer style places safety first in a non-judgemental manner, which has proven to connect with this mobile community.
For more information, visit RADD.org.