Primary Wave Acquires Martina McBride's Masters

Country music icon Martina McBride is the latest legendary artist to partner with Primary Wave Music. The deal will see the independent publishing powerhouse acquire a stake in the award winner’s master royalties for her first ten albums released by Sony, as well as master copyrights for her 2014 release Everlasting and 2018’s It’s the Holiday Season. This exciting partnership includes a number of the Grammy nominee’s biggest hits across her incomparable 30+ year career. Songs include “Wild Angels” which was released in 1995 and shot to number one on the Billboard Hot Country Songs chart, giving Martina her first number one single on that chart. Additional songs include her second number one single, “A Broken Wing” and the top 5 hit “This One’s for the Girls.” Her 1993 single “Independence Day” is also included in the partnership. Since its release, the song has been placed on several lists including CMT’s 100 Greatest Songs of Country Music and Rolling Stone’s 100 Greatest Country Songs.

McBride’s 2018 and top ten holiday release, It’s the Holiday Season, is a welcome addition to Primary Wave Music’s growing roster of holiday classics. The nine-track album features her versions of “Santa Claus Is Coming To Town,” “It’s the Most Wonderful Time of the Year,” “Winter Wonderland,” and more. A fan favorite, the album also saw incredible response from the critics. The Knoxville News Sentinel raved, “The Christmas album couldn’t be more widely appealing: It’s a frothy collection of traditionally arranged renditions of some of the most recognizable secular holiday songs, and though McBride is an established country singer, ‘It’s the Holiday Season’ isn’t country … which only broadens its mainstream charm.”

Martina’s partnership with Primary Wave Music will now give her access to the Primary Wave marketing, digital and branding teams, as well as the publishing infrastructure which includes licensing and synch opportunities.

“It is a privilege to have the opportunity to work with Martina and the catalog of incredible songs she has built throughout her career,” said Dominic Pandiscia, Chief Strategy Officer of Gaither Music Group & Primary Wave Business Development. He goes on, “She has been a powerful voice in the Country genre with songs that that touch fans across all music genres. Martina, we welcome you to the Primary Wave family.”

Jess L. Rosen, Greenberg Traurig, LLP negotiated the deal on behalf of Martina McBride.

Multiple Grammy® nominee Martina McBride has sold over 23 million albums to date, which includes 20 Top 10 singles and six #1 hits. McBride has released 13 studio albums as well as a Christmas album that was released during the 2018 Holiday season. McBride has earned more than 15 major music awards, including four wins for Female Vocalist of the Year from the Country Music Association, and won three Academy of Country Music for Top Female Vocalist. Martina has been awarded 14 Gold Records, 9 Platinum honors, three Double Platinum Records, and two Triple Platinum Awards. McBride is the author of two cookbooks including Around the Table, a collection of her favorite recipes, hosting tips, practical menu planning advice, and themed décor inspiration.

Martina was awarded the Covenant House Beacon of Hope Award and Music Business Association’s prestigious 2015 Harry Chapin Memorial Humanitarian Award for her philanthropic efforts on behalf of domestic violence. Through her Team Music Is Love charity initiative, Martina partners with non-profit causes to help many of the towns she’s performing in. Martina also invites fans to join her team in making the world a better place through the power of music. Since 2011, Team Music Is Love has been responsible for many successful fundraising and volunteer projects helping causes such as hunger relief, cancer research, combating domestic violence and helping children in need.

For more information, visit TeamMusicIsLove.com.