International pop artist Che’Nelle has been added to 305 Inc, in an effort to conquer the States with the release of her new single and music video, “It’s Happening Again.”
Discovered on Myspace, then quickly signed to Virgin Music and then catapulted into a star in Japan, Che’Nelle become a household name. She has opened for Kanye West’s Australian Tour in 2006 and co-wrote, “Can’t Breathe” with Leona Lewis. Her first album “Things Happen for a Reason” (2007) was certified gold status by the Recording Industry Association of Japan and won Concept Album of the Year in the Japan Gold Disc Awards. In 2012, her song “Baby I Love U” was nominated for the Japan MTV Video Music Awards. And by 2013, she secured four awards in the Japan Gold Disc Awards: Western Artist of the Year, Western Album of the Year (“Believe”), Song of the Year by Download (“Believe”), and Best 3 Western Albums.
Solidifying her presence in America, this year we see Che’Nelle being signed to Pitbull’s very own label Mr. 305 Inc, coupled with her existing international fame, and her ability to seamlessly bring together different genres and cultures, Che’Nelle is equipped and excited to take on the States. “It’s everything that I’ve been working towards, and it lays the groundwork for even bigger things to come,” Che’Nelle
Che’Nelle released her third J-pop album release on Universal Japan in August, as well as a new mixtape project, and her new single and music video, “It’s Happening Again.”