The National Hockey League (NHL®) announced it has entered into a two-year, cross-platform marketing and promotional partnership with Green Day. To launch the partnership, NHL fans will get a sneak peek to a yet-to-be-released song called “Fire, Ready, Aim,” off Green Day’s forthcoming 13th studio album, Father Of All… (Reprise/Warner Records), which will serve as the opening theme song for NBCSN’s Wednesday Night Hockey, debuting with the New Jersey Devils vs. Philadelphia Flyers game on Wednesday, Oct. 9, at 7:30 p.m. ET. In addition, “Fire, Ready, Aim” will be featured on NHL on NBC broadcasts throughout the 2019-20 season.
Produced by NBC Sports, a high-energy show open that features the band playing their new song on a hockey rink interspersed with action shots of more than a dozen NHL players, including Tuukka Rask of the Boston Bruins, Jonathan Toews of the Chicago Blackhawks, Dylan Larkin of the Detroit Red Wings, PK Subban of the New Jersey Devils, Sidney Crosby of the Pittsburgh Penguins, Vladimir Tarasenko of the St. Louis Blues and Alex Ovechkin of the Washington Capitals, among others, will debut next week.
A preview of the show open is available here.
Songs from Green Day’s new album will be featured in NHL game highlights, broadcast bumpers, tune-in campaigns, and in-arena jumbotron content created and distributed by the NHL, its teams and television partners NBC Sports Group, Sportsnet and TVA Sports across their respective broadcast, digital and social platforms. The partnership includes performances, appearances and other collaborations.
Green Day will perform at the 2020 Honda NHL All-Star Game in St. Louis on Saturday, Jan. 25 (8 p.m. ET, NBC, Sportsnet, CBC, TVA Sports).
The Hella Mega Tour presented by Harley-Davidson kicks off June 13 in Paris and will visit cities throughout Europe, the UK and North America. Additionally, the bands will perform a series of solo dates throughout Europe and Asia in support of their album, Father Of All… Tour dates are available here.
Formed in 1986 in Berkeley, CA, Green Day has sold more than 70 million records sold worldwide and 10 billion cumulative audio/visual streams. Their 1994 breakout album Dookie, which sold over 10 million and achieved diamond status, is widely credited with popularizing and reviving mainstream interest in punk rock, catapulting a career-long run of #1 hit singles.
In 2004, Green Day released the rock opera American Idiot which captured the nation’s attention, selling more than 7 million copies in the US alone and taking home the Grammy Award for Best Rock Album. In 2010, a stage adaptation of American Idiot debuted on Broadway to critical and commercial acclaim.
Fans can join the conversation across social media with the hashtag #NHLGreenDay.