New Talent Agency, TBA, Announced

Agents Marshall Betts, Avery McTaggart, Amy Davidman, Ryan Craven, and Devin Landau are launching an exciting and dynamic new talent agency today, aptly named TBA. With offices in New York and Los Angeles, they will be joined by Head of Artist Creative Strategy, Samantha Tacón, Head of Marketing, Katie Nowak, Agent, Josh Mulder, Chris Danis, Lauren McCauley, and Lindsey Schiffman to round out their team.

With an established, experienced foundation in touring and live events, TBA provides artists an alternative to both big, corporate agencies and small, boutique shops. Offering a range of opportunities, the agency specializes in guiding strategic, long-term growth, while positively reinforcing their clients’ artistic vision.

Meet The TBA Team:

Collectively, TBA includes a group of agents who have decades of experience in the music industry, ranging from labels, management companies, and talent agencies at all levels and sizes.

Marshall Betts has been in the music industry for over a decade with agency experience at both the boutique and major levels. He has worked with artists from their earliest developmental stages through arena tours. He finds joy in discovering the best up and coming talent in the independent music sphere and beyond. He represents Courtney Barnett, Alvvays, Jay Som, Julia Jacklin, Guided By Voices, and many more. He is based in New York.

Avery McTaggart began his career as an agent in 2008 in San Francisco at the Kork Agency. Bringing experience from both large and small agencies over a 12 year career, Avery has clear insights into what brings value to artists at all levels including and beyond their touring. He values deep relationships within the industry to leverage opportunities for his artists. His roster includes Jungle, Mura Masa, Yaeji, Hot Chip, Bob Moses, Unknown Mortal Orchestra, Hope Tala, Tune Yards, and many more. He is based in LA.

Amy Davidman began her career in music at the Bowery Ballroom over 20 years ago and went on to become an agent at The Windish and Paradigm Agencies. She has been featured in Rolling Stone, Billboard, Pollstar, The LA Times and was included on Billboard’s 2020 Pride List. She brings deep experience in several genres and represents artists including Pink Martini, Hiatus Kaiyote, José González’s, Cut Copy, Cuco, Helado Negro, Ana Tijoux, and more. Amy is based in the Bay Area, CA.

In a music industry career which started in the last century, Ryan Craven has developed a unique perspective on live music and touring, thanks to working on both sides of the business. Ryan specializes in working with those who hope to establish a long lasting career, helping to focus on what really matters within the complex live music sphere. Based in LA, Ryan currently works with CHVRCHES, The War on Drugs, Tycho, Purity Ring, amongst others.

For over 10 years, Devin Landau has created, implemented and adapted the touring strategies of his clients at both boutique and corporate sized agencies, bringing an extensive knowledge of touring for both Latin and general market artists on a global level. He’s been interviewed by The LA Times, Billboard and Billboard Latin, Pollstar, HITS Daily Double and in 2019 was named in Billboard’s 2019 Latin Power Player List. His roster includes Cuco, Pabllo Vittar, Boy Pablo, The Midnight, Nicola Cruz, Ed Maverick, and many others. Devin is based in LA.

Starting his career in 2010 at The Billions Corporation in Chicago, Josh Mulder has quickly developed a reputation as a tastemaker who has successfully launched several artist careers in recent years. As a dedicated music fan Josh books thoughtful tours and takes careful steps with his artists to ensure their growth is exciting and consistent. His roster includes Remi Wolf, JAWNY, Faye Webster, Orion Sun, Sudan Archives, Hope Tala, and more.

Once an internationally touring musician represented by Paradigm, Samantha Tacón eventually became the talent agency’s Senior Marketing Director. With ten years of music industry experience, Samantha joins TBA as Head of Artist Creative Strategy. Samantha works closely with artists and their teams to gain a holistic understanding of their interests and ambitions outside of live touring. Focusing on identified areas of growth, Samantha builds bridges between artist initiatives and their fan bases to drive results and impact change. With relationships across the entertainment and brand landscapes, she has executed artist-inspired projects with partners such as Netflix, Gucci, Microsoft, Adidas, Balenciaga, and HBO. Samantha is based in LA.

For nearly a decade, Katie Nowak has served as a lead marketing strategist in touring development. In her most recent position as Marketing Director for AEG Global Touring, she oversaw the live marketing campaigns for artists including Sturgill Simpson, Tyler, The Creator, ILLENIUM, and Juice WRLD. Her extensive knowledge of the touring landscape across all artist genres and sizes has allowed her to bring a well-rounded, tailored approach to artist development and marketing strategy. Prior to AEG, Katie served as Tour Marketing Director at Paradigm Talent Agency and CAA, respectively, looking after a variety of clients across all genres.

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