New Music Critique: Dolly Ave

Production7
Lyrics8
Music9
Vocals8
Musicianship7
7.8

Contact: richard@mighty-fresh.com
Web: solo.to/dollyave
Seeking: Film/TV, Distribution, Publishing
Style: Indie Pop

Despite thin, uneven production quality (from multiple producers), the obvious talent of this artist shines through in these synth-pop recordings, showing off consistently strong hooks and a voice that makes a subtle impression. Not that Dolly is a powerhouse vocalist, at all. In fact, on “Noise” and “Florida” she is simply demure and girlish, projecting a sexy innocence that enhances the song and actually is well complemented by a series of often brittle, sometimes shrill, even cheesy, keyboard tones. She duets with Tim Atlas on “Occupied,” which has a winning, breezy chorus. For this artist to pursue a recording career beyond her TikTok fame, she will want to add more polish to her tracks.    

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