Ingrooves Announces Global Deals with Tony Kakkar and Ammy Virk

Ingrooves Music Group, a world leader in music distribution, marketing, and technology, has announced that it has signed global distribution deals with Hindi singer/composer Tony Kakkar and Bollywood and Punjabi actor/singer/producer Ammy Virk (pictured). The agreement with Virk includes future releases from his record label Burfi Music.

Tony Kakkar

Tony Kakkar's "Main Akela Hoon" is the first single from the deal set for release on May 18, 2022. His previous hits include "Coca Cola" and "Dheeme Dheeme," which have received more than 2 billion views across streaming platforms.

Ammy Virk’s next single is a collaboration with Indian rapper Divine, set for release in June 2022. Virk's latest releases, "Dabde Ne" and "Teri Jatti," have already crossed 100 million+ streams on YouTube and have trended across all music platforms. Virk also produced, starred in, and wrote music for the Punjabi film "Aaja Mexico Challiye." In addition, his Burfi Music channels have amassed more than 423 million streams across YouTube and nearly 50 million+ across all the other audio streaming platforms.

“Ammy Virk and Tony Kakkar are extraordinary creative talents, and we are honored to be a part of their creative journeys,” said Amit Sharma, Ingrooves Country Manager, India. “The independent music market in India is thriving, and we look to empower these artists to succeed locally and find opportunities to grow their success into new territories. We are thrilled for the global Ingrooves team to work with some of India’s most vibrant talent, and we are still just getting started.”