ILMC’s Bursary Scheme and ASM Global to Promote Young Executives

ASM Global, a leading producer of entertainment experiences, venue management and event strategy, and the International Live Music Conference (ILMC) announced a new partnership to dramatically expand the music business conference’s Alia Dann Swift Bursary Scheme, which promotes and encourages the next generation of young executive talent.

This new partnership with ILMC is supported by ASM Global’s corporate social responsibility platform, ASM Global Acts, which launched in October 2021 to protect the environment, invest in people and strengthen communities around the globe.

The Bursary Scheme will see 30 young executives given a place at this year’s ILMC, the world’s leading live music conference, which takes place in London from 26-29 April 2022. The invitation-only event has been the foremost meeting place for live music professionals worldwide for over 30 years and welcomes 2,000 top professionals across the week. Through the Bursary Scheme, the selected young executives will also have a dedicated industry mentor and additional networking opportunities taking place at ILMC, via the ASM Global family, a chance to share knowledge, ideas, and to build new contacts within the industry.

Chris Bray, executive vice president, Europe at ASM Global, said, “After a difficult two years for live events, it’s exciting to be looking to the future and supporting young executives as the industry recovers from the pandemic. At ASM Global we are committed to investing in people and strengthening communities all over the world. Through the company’s ASM Global Acts platform, we’re able to take action and create real opportunity for the next generation of industry leaders; so we are delighted to be partnering with ILMC on the Alia Dann Swift Bursary Scheme and look forward to meeting with the chosen delegates at this year’s event.”

ILMC head Greg Parmley said, “ASM’s shared passion for supporting and developing the next generation of business leaders allows us to supercharge the Bursary Scheme this year. At a crucial time for the global live music industry, developing a new and diverse range of executive talent is a vital step in both its recovery and future success.”

Founded in 2018, the Bursey Scheme is named after the late Alia Dann Swift, ILMC’s longstanding producer who was instrumental in both bringing talent into the industry and supporting and encouraging new ILMC members.

To apply, applicants should already be working in the live music business and not have previously attended an ILMC. Full details of the Bursary Scheme and an application form are available here. The closing date for applications is Friday, 1 April 2022. The scheme is open to applicants internationally.

For more information on the ILMC Alia Dann Swift Bursary Scheme, visit