Today, Wednesday, Feb. 13, Music Connection readers can download a free copy of the new book by Keith Hatschek titled, The Hitchhiker’s Guide to the New Music Industry. Hatschek, who directs the Music Management program at the University of the Pacific, is a 30-year music industry veteran and the author of several other books on the music business. This book offers inspiration and high-level advice to any musician or performer striving to successfully juggle the creative and business expertise necessary to survive in today’s industry. It’s available free for 24 hours starting at 12:01 AM, Pacific time.
“Musicians have to become adept at so much more than just performing,” Hatschek said, “so the topics range widely: how to manage a successful fan funding campaign, learning to maximize earnings from your original songs, recording tips, songwriting lessons, how to get more gigs and of critical importance, how to market and promote your music to a global audience in the Internet age. Today’s most successful artists have developed a keen sense of how the business operates and understand how to ride the trends to enhance their audience size and earnings. This book can fill in the gaps in artists’ industry knowledge to help them rise to the top,” Hatschek offered.
The Hitchhiker’s Guide to the New Music Industry normally retails for $2.99 in order to allow the greatest number of aspiring artists of all ages to access the wealth of information found inside – today, it’s free for Music Connection readers. When purchased, one hundred percent of the net proceeds from the eBook will be donated to Southern California-based Mr. Holland’s Opus Foundation. Their mission is supplying musical instruments to under-funded school music programs across the U.S. to encourage more people to play and appreciate music.