News broke on Monday morning that Hawaiian singer-songwriter Maoli has signed with WME for global representation across all areas.
"A breakout voice fusing island reggae, country soul and Polynesian pride, Maoli is redefining genre lines with a sound all his own," a statement reads. "Maoli has amassed over half a billion global streams across nine independent albums, carving out a nearly 15-year career as a beloved performer across the global stage, from the US to the Pacific Islands and Australia."
“Signing with WME is a massive step forward, not just for me, but for everything I represent,” said Maoli. “It’s always been my kuleana – my responsibility – to share the spirit and sound of Hawaii with the world. I’m beyond grateful to take that mission even further with a team that truly understands the vision.”
“Maoli is a singular talent whose music effortlessly blends the heartbeat of the islands with the soul of country,” said WME’s Chris Hrovat. “His authenticity, passion and cross-genre appeal are undeniable. We’re thrilled to welcome him to WME and can’t wait to help take his music to new audiences worldwide.”
"A veteran of the road, Maoli recently headlined a sold-out show at Navigation Homes Stadium in New Zealand (12,000 capacity), just before returning to the U.S. mainland for a string of sold-out dates on his Last Sip of Summer Tour," they say. "His ongoing tour will hit such venues as The Greek in Los Angeles on July 17 and the T-Mobile Arena in Las Vegas on August 9. The Last Sip of Summer album, produced in Nashville by the legendary Dann Huff and David Huff, is set to release June 27, 2025, and marks his tenth studio project in 17 years."
"Inspired by the likes of Dolly Parton, Willie Nelson and George Strait, along with traditional Hawaiian music – the birthplace of steel guitar – Maoli’s sonic journey began with roots-reggae and island pop. But a transformative moment in Texas in 2018 sparked a deeper connection to country music, one built on shared values, swaying melodies and simple-life storytelling. Since then, he has become a compelling bridge between two musical cultures, captivating audiences with his rangy, sand-and-soul vocals and emotionally charged covers like Brett Young’s 'Mercy' and 'In Case You Didn’t Know,' which have amassed more than 28 million Spotify streams combined."
Maoli is represented by Jason Gibbs, Shawn Dailey and Emilie Glover at Red Light Management.
For more information, visit www.maolimusic.com.
Photo by Reggie Villa
