Guitar Center Business Solutions rocks Music City with inaugural Resonate expo

The final presentation of the day was a Pro Audio Solutions Panel titled “Technology, Workflow, and the Modern Creative Process.” Shown L-R: Mastering engineer Raelynn Janicke, Custom House at Guitar Center Moderator Davey Rieley, Grammy®-winning producer/mixer F. Reid Shippen and multi-No 1 songwriter Jamie Moore. Photograph courtesy of Guitar Center, Canaan Kagay photographer

According to news that emerged this week, "On Thursday, April 9, 2026, Guitar Center Business Solutions hosted Resonate, its inaugural integrated technology expo, at Nashville’s Music City Center. The free one-day event brought together all the account managers across the Business Solutions brands, 30-plus key manufacturer partners, and hundreds of industry professionals, innovators and creators for a day of education, demonstrations and live experiences focused on the future of audio, video and integrated systems. Nashville was selected as the host city for its reflection of today’s converging markets and its status as headquarters of Guitar Center Business Solutions, which includes Audio Video Design Group (AVDG), Guitar Center Professional (GC Pro), Custom House at Guitar Center and the Guitar Center Music Foundation."

A statement revealed that, "Curtis Heath, Guitar Center Business Solutions President, gave the opening remarks, followed by a diverse lineup of sessions and experiences. Highlights included a standing-room-only keynote presentation from Coach Micheal Burt, presentations from leading manufacturers such as Shure, Logitech, QSC, Legrand and Electro-Voice, a live radio broadcast from WSM Radio’s Lexi Carter, an appearance by the Titans Cheerleaders in support of Guitar Center’s partnership with the Titans’ new Nissan Stadium, and a Nashville songwriter round featuring hitmakers Josh Phillips and Brock Berryhill. The program also included a Guitar Center Music Foundation segment and concluded with a Pro Audio Solutions Panel titled 'Technology, Workflow, and the Modern Creative Process,' featuring Nashville-based award-winning audio professionals F. Reid Shippen, Raelynn Janicke and Jamie Moore."

“Resonate was an excellent opportunity to bring together all the Business Solutions account managers, our key manufacturer partners and decision-makers across music, education and enterprise,” remarked Curtis Heath, Guitar Center Business Solutions President. “As systems are converging faster than organizations can adapt, the industry needs clear leadership around how everything connects, and Guitar Center Business Solutions is proud to meet that challenge. The Resonate expo marked a firm tentpole in that journey, with plenty more to come.”

“Having worked with AVDG in the past, I saw real value in participating and deepening our engagement with not only AVDG, but GC Pro, the Guitar Center Music Foundation and the Custom House teams from across the country,” said Josh Strecker, Regional Account Manager, Southeast/West, for Planar, the global leader in display technology specializing in LED and LCD video walls, interactive displays and desktop monitors. “Many people are familiar with our company, but having a presence here provided a valuable opportunity to highlight our specific capabilities and demonstrate how we can support and add value across the board to Business Solutions and its customers. The event has been a great opportunity for us to showcase what we do, strengthen relationships and build momentum for future business within the Guitar Center ecosystem.” 

For more information visit www.resonate-expo.com.