GRAMMY U Conference, presented by Nike will stream live from the Hilton Miami Downtown Hotel on Saturday, April 22. Hosted by Mike Ryan Ruiz (Meadowlark Media, The Dan Le Batard Show), the all-day conference will spotlight LatinX music community leaders as they discuss how artists can break into the industry.
Programming includes a songwriting panel featuring GRAMMY-nominated singer-songwriter Elena Rose and singer-songwriter GALE, moderated by emerging artist Isadora Figueroa and a branding panel featuring Lysa"Lu" Cardenas (Global Music Programs at TikTok), Joel Palacios (Commercial Partnerships at Spotify) and Nayira Castellanos (Owner of Beats PR), moderated by Recording Academy Membership Manager Janette Becerra. There will also be a special keynote speaker to be announced at a later date.
GRAMMY U provides aspiring professionals with the tools and opportunities necessary to start a career in music. Throughout each semester, events and special programs touch on all facets of the industry, including business, technology, and the creative process. As part of the Recording Academy’s mission to ensure the recorded arts remain a thriving part of our shared cultural heritage, GRAMMY U establishes the necessary foundation for the next generation of music creators and professionals to excel.
Panels: 2-6 p.m. ET
Livestream at 11 a.m. PT/2 p.m. ET on GRAMMYs
Hosted by Mike Ryan Ruiz, Meadowlark Media Executive Producer & Talent/Business Development
PANEL 1: Songwriters: Finding Your Inspiration & Identity
In collaboration with the Recording Academy’s Songwriters & Composers Wing, GRAMMY-nominated and Latin GRAMMY-nominated singer-songwriter Elena Rose and Latin GRAMMY-nominated singer-songwriter GALE discuss how to develop and highlight your unique voice as a songwriter, moderated by emerging artist and songwriter Isadora Figueroa.
PANEL 2: Building Your Personal Brand
Lysa "Lu" Cardenas (Global Music Programs at TikTok), Joel Palacios (Commercial Partnerships at Spotify), and Nayira Castellanos (Owner of Beats PR) discuss how to market yourself and create a social media presence that showcases your individuality, whether you work in the spotlight or behind the scenes, moderated by Recording Academy Membership Manager Janette Becerra.
Moderated by singer Emily Estefan, Guaynaa will discuss how his culture and career has shaped and defined his work as an artist.