Gibson Launches B.B. King Icon Life Legacy Initiatives

The B.B. King Music Company, owner of all rights to B.B. King likeness and related trademarks and copyright on behalf of the King Family Trust is pleased to announce a revitalized partnership with Gibson—the iconic American guitar brand--and the launch of the new B.B. King Icon Life Legacy Initiatives.

Yesterday, September 17 marked B.B. King’s 96th Birthday; watch and share the following tribute video below, HERE.

Designed to both preserve the iconic name of B.B. King and introduce his wealth of music to new audiences and generations around the world, a major component of the B.B. King Legacy initiative is to release a series of new music in multiple genres. Created with multiple contemporary artists, these recordings may include brand new songs featuring B.B. King lyrics, remixes, and new collaborations created from B.B. King master works. Given the magnitude of the artists collaborating there truly is no limit to what the Legacy of B.B. King will create!

The B.B. King Legacy Initiative will include the following below and more:
  • B.B. King - King of The Blues – The Movie.
  • New Music Releases in multiple genres; Traditional, EDM, Hip-Hop, Country.
  • B.B. King Experience Tour 2022.
  • B.B. KING 24 Hour Blues TV Channel.
  • B.B. King Documentary Series, interviewing industry icons.
  • B.B. King New Educational Initiatives.
  • Expansion of the B.B. King Museum in Indianola, MS.
  • Expanded B.B. King merchandising.