According to news on Friday, "Gibson, the iconic global instrument brand shaping sound across generations, proudly celebrates Japanese guitarist and Gibson Marquee Artist ASH as he embarks on his first-ever trip to Nashville, Tennessee—a whirlwind two-day experience filled with music, craftsmanship, and unforgettable moments in Music City."
"From the moment ASH stepped off the plane in Nashville and saw a giant Les Paul™ mural, his excitement was undeniable. “I consider the Les Paul to be the king of guitars,” he says. “I strongly feel the coolness and presence of guitarists who own one.” His journey began at the Gibson Custom Shop, where he collaborated with the Gibson Made to Measure team to design the ultimate Les Paul guitar in his signature white motif."
ASH, who currently plays a custom white Gibson Les Paul, explains, “My icon color is white, and I’ve played my Les Paul at countless shows worldwide—it’s become like a partner fighting alongside me. Creating this new custom build was a dream come true.”
"ASH explored the Gibson Garage Nashville and stepped inside its legendary Gibson Vault with Mark Agnesi, Director of Brand Experience at Gibson, where he encountered some of the rarest guitars ever made, including one of the first six 1958 Flying V™ models. Touring the Gibson USA main craftory with Jim DeCola, Master Luthier at Gibson, gave him a deeper appreciation for the artisans who handcraft every instrument and even led him to the very machine that built his first ES-335™. 'Everyone works together to create so many great instruments.'"
"Watch Gibson Marquee Artist ASH’s epic Nashville journey—building his dream Les Paul, exploring the Gibson Vault, and jamming with legends—streaming now on Gibson TV HERE."
