MC: How would you like the band to develop artistically? Do you anticipate your sound evolving? How do you hope to bring your audience along for that ride?
Sierota: We want to stay true to who we are and our sound we have now, because that’s why our fans like us. There are a lot of bands who go wrong by completely changing on the second record. There’s a reason you have fans and there’s a reason they want you to make another record. It doesn’t have to be the exact same and it’s a band’s job to evolve with their fans and themselves, because with time we all change a bit.
I don’t want to be a completely different person in a year when we write a new record, just like I don’t want our music to be completely different. So it’s a balance of moving on and evolving from what you have and what you are, but it’s also staying true to what you’re doing. As long as we’re playing what comes naturally and it feels authentic, I think it’ll go over well. Yeah, I don’t know what the next record’s going to sound like, but I’m not worried about it. I’m not worried whether people are going to like it or not, because as long as I like it and my brothers like it, I think we’ll be okay. That’s definitely a balance that needs to be kept while making a new record.
MC: Do you have any endorsements with either musical gear or apparel?
Sierota: We’re with Gibson and Epiphone. They’ve been great to us for years. It’s cool to see supporters who have loved us for so long. There are a few other things on the side. Of course, there are other people who will randomly give you free clothes or something to tweet, but Gibson’s definitely our main sponsor.
MC: Are you considering new forms of revenue opportunities?
Sierota: There are always people on our team or with the label who are going for something that has to do with music or clothes or makeup or whatever. When we feel like there’s a good opportunity, we’ll do it. If we feel like it can help us and we can help them, I think it’s great. There hasn’t been much settling yet for that kind of stuff, because we’ve been focusing on touring and haven’t necessarily had time, but I think this year we’ll be exploring that area more.
MC: I’m looking forward to the Echosmith perfume.
Sierota: That’d be cool. It’ll probably smell like cookies, because that’s my favorite scent in the world.
MC: Do you have fans overseas? What’s your strategy for tackling other countries?
Sierota: We’re going to Italy tomorrow and all of Europe for three weeks. It’s cool to see it growing in other countries. Our song is Platinum and Gold in Canada and Australia and tons of other random places. I can’t necessarily remember them all, because there are a lot of countries out there. But our strategy is to go every few months. We already went twice last year and we’re going to be going again in April. I’m excited to just see how it goes, because it’s already growing a lot faster than it did in the U.S. Our plan is just to go out there as much as possible and invest in those fans as much as we do with our fans here.
MC: What’s the next challenge and what are the band’s big goals?
Sierota: The next challenge is to just tour as much as possible and do our best at it for as long as possible. Our goal, generally, is to grow and that’s already happening. We just want to grow in some capacity and of course stadiums are awesome and arenas and all those things are great, but we are very happy with where we are right now and where this has taken us. It’s amazing to see that’s the case. That’s all we’ve wanted our entire career––to grow and have somebody care. And there are a lot of people caring right now. As long as that continues, I’m a happy camper.
Contact Jaime Rosenberg - Warner Bros. Records, Jaime.Rosenberg@wbr.com
For “A Word with Echosmith Managers Jeffery David and Kimberly Knoller,” check out musicconnection.com/echosmith-managers-david-knoller.
