Doritos Blaze and rapper Busta Rhymes are searching for a new hip-hop star who will get a shot at performing during a major music festival, building a career, and winning $50,000 as the grand prize winner of “Blaze the Beat.”
It’s a spin-off of a collaboration between Rhymes and Doritos, a brand of Plano-based Frito-Lay, that started earlier this year when Rhymes was featured in a Doritos Blaze Super Bowl LII commercial.
In the new competition, Rhymes will serve as a coach and mentor. Kicking off the contest, Rhymes, producer Terrace Martin, and All Def Music are joining together to create the Doritos “Blaze Beat,” the first hip-hop track made entirely from heat- and spice-inspired terms.
“Everyone in the country saw the Doritos Blaze Super Bowl commercial a few months ago,” Rhymes said in a release. “Now, I’m looking to pass the torch to the next generation of lyricists … “
Aspiring hip-hop artists can submit their own original lyrics on the Blaze the Beat website, and view who has the hottest tracks, according to Doritos.
Submissions will close Aug. 17, and Rhymes and his team will select five finalists to share the stage with a major headliner at the official Life is Beautiful Music & Art Festival pre-party Sept. 20 in Las Vegas on the Doritos #BlazeStage.
One winner will be chosen as the Blaze the Beat champion and win a $50,000 grand prize.
For more, visit doritosblazethebeat.com