Joining forces for the third time, Swiss watchmaker Hublot and band Depeche Mode have raised $1.7 million for charity: water, a non-profit organization that provides clean and safe drinking water to people in developing nations. Funds will bring water to more than 50,000 people.
In the press release, Martin Gore of Depeche Mode announced: “It is with great pride that we, along with Hublot, are able to present charity: water with a check for over $1.7 million, and can bring clean drinking water to tens of thousands of people.”
On Wednesday June 6, at Depeche Mode's concert at the Barclays Center in New York, Ricardo Guadalupe, CEO of Hublot, and Depeche Mode officially presented charity: water with a check for $1.7 million raised since 2017 over the course of the third partnership between the band and the Swiss watchmaker. The money was raised over two years from the proceeds of two different watch models.
Ricardo Guadalupe, the CEO of Hublot commented in the press release: "I am particularly proud of this aspect of Hublot—to have been able to help so many people across the world by meeting their obvious need for access to safe drinking water. The three campaigns led in this regard with our friends Depeche Mode are only the beginning: we wish to support this cause for a long time to come!"
The partnership between Hublot and Depeche Mode started in 2010; the team had always set out to support associations in need. However, it wasn't until 2013 that they launched a larger-scale project to raise money for charity: water. The collaboration gifted charity: water $1.4 million in 2014.
Charity: water has helped 8.2 million people through 28,389 projects in 26 countries since its establishment 11 years ago. The non-profit organization calls itself "solution-agnostic" and pragmatically adapts to the realities of the area, the local populations, and the resources available, rather than advocating a single, universal remedy. It relies on local partners to ensure that all donations reach their destination and are used wisely, in a way that is transparent and traceable.