Earlier this week, Primary Wave Entertainment announced the launch of their new, digital-only label called Cure8. On June 15, the label released disCOVERED, Vol. 1. This is the first in a series of compilations where well-known artists cover well-known hits.
Available via all digital retailers, Vol. 1 features nine covers including Parachute's version of "The Middle," Dawin's cover of "Stitches," and Krewella's take on "Mine." When asked why they chose "Mine" the ladies of Krewella said, "We love melodic, addictive hooks and the chorus of 'Mine' is undeniably catchy. We put our own spin on the song with our vocal performance, along with the very talented BKAYE who crushed production."
Based out of New York, Cure8 is a 50/50 partnership with each artist who appears on the compilations. Artists deliver a finished cover song and Cure8, via the in-house team at Primary Wave Entertainment, provide marketing, press, playlisting, sync opportunities, and more.
According to the Primary Wave site, the company thrives through their promotional strength, with CEO Larry Mestel saying that his company "saw a big hole" in the market in terms of publishers with robust, label-like, in-house marketing expertise.
"We brought in recorded music execs, advertising agency execs, video games people, brand people, and we set about building a company that offered a service to these iconic acts—but in the publishing sphere," Mestel said.