BT PR, New Independent Public Relations Firm

BT PRMusic industry PR veteran Benny Tarantini announced the formation of his new independent public relations company BT PR. The boutique firm currently represents Adele, AC/DC, the Smashing Pumpkins, Beth Ditto, HAIM (who are nominated for Best New Artist at this year's Grammy Awards), as well as new talent Conrad.

A lifelong music fanatic, Tarantini has spent the last 21 years working at various record labels including Epic Records, Jive Records and lastly Columbia Records as Senior Vice President running the publicity department. Throughout his career Tarantini has spearheaded and been involved in media campaigns for a wide range of artists including Adele, AC/DC, MGMT, One Direction, Glee, Britney Spears, Patti Smith, Kate Bush, Leonard Cohen, NSYNC, Backstreet Boys and more. Tarantini enthused, "After two decades of working for major labels, I'm thrilled to utilize my many years of experience to open an agency that will provide a highly dedicated and personal level of publicity services."

Joining BT PR as a Senior Associate is Kathy Reilly, formerly of Permanent Press Media. Tarantini and Reilly met over 20 years ago when they both began their careers in the music industry in the publicity department of Epic Records. Reilly has spearheaded and been part of media campaigns for Oasis, Noel Gallagher, Fiona Apple, Rage Against the Machine and Pearl Jam to name a few. "Kathy is a consummate and seasoned publicist who shares my same level of excitement, tenacity and professionalism," offered Tarantini. "I'm proud to have her on my team as we launch BT PR."

For more information, visit bennytarantini.com.