(The following is an excerpt from How to Make It in the New Music Business - Third Edition by Ari Herstand.) A music career is not a sprint. It’s a ...

Before you even think about creating a release strategy that will give your album the recognition it deserves, you need to first figure out yourself. The one major thing that ...

This is an excerpt from Ari Herstand’s book How to Make It in the New Music Business (second edition). As much time as you spend in your rehearsal space perfecting ...

Music discovery has evolved from night clubs, to print reviews, to radio, to blogs, to Hype Machine to Spotify playlists. Sure, people still “discover” music by all of these means, ...

A lot of musicians want to play colleges, but most don’t really know what that means. As someone who has played over 100 official university-sponsored shows around the country, it’s ...

No music-maker can afford to neglect the value and power of music video in today’s music world. Artists are making new fans and are even being discovered by major-label A&R ...

As a working artist, avidly read blogger and best-selling author, Ari Herstand knows of what he speaks. By actually doing the things he writes about—creating original music, booking his own ...

Stage banter–the stuff you say to your audience between your songs—is an important part of delivering an engaging live performance. But be careful what you say. The wrong statement—just a ...