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Music Connection Magazine

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Home›Author: Ari Herstand

Author: Ari Herstand

Ari Herstand

  • Tip Jar: How to Make Sure You Reach Your Goals in 2023

    Magazine, Music Industry Tips
    December 27, 2022
    by Ari Herstand
    (The following is an excerpt from How to Make It in the New Music Business - Third Edition by Ari Herstand.) A music career is not a sprint. It’s a ...
    Read More
  • Creating Your Artist's World, Vision, Aesthetic and Story

    Feature Articles, Magazine
    February 24, 2020
    by Ari Herstand
    Before you even think about creating a release strategy that will give your album the recognition it deserves, you need to first figure out yourself. The one major thing that ...
    Read More
  • sound guy

    Expert Advice: What to Know About the Sound Guy

    Feature Articles, Latest, Magazine, Music Industry Tips
    December 31, 2019
    by Ari Herstand
    This is an excerpt from Ari Herstand’s book How to Make It in the New Music Business (second edition). As much time as you spend in your rehearsal space perfecting ...
    Read More
  • fanbase

    How to Grow Your Fanbase on Instagram and Spotify

    Feature Articles, Latest, Magazine
    April 1, 2019
    by Ari Herstand
    Music discovery has evolved from night clubs, to print reviews, to radio, to blogs, to Hype Machine to Spotify playlists. Sure, people still “discover” music by all of these means, ...
    Read More
  • 9 Things You Need to Know About the College Music Market

    Magazine, Music Industry Tips
    October 2, 2017
    by Ari Herstand
    A lot of musicians want to play colleges, but most don’t really know what that means. As someone who has played over 100 official university-sponsored shows around the country, it’s ...
    Read More
  • Create a Great-Looking Music Video on a Tiny Budget

    How to Create a Great-Looking Music Video on a Tiny Budget

    Feature Articles, Latest, Magazine, Music Industry Tips
    May 1, 2017
    by Ari Herstand
    No music-maker can afford to neglect the value and power of music video in today’s music world. Artists are making new fans and are even being discovered by major-label A&R ...
    Read More
  • music industry advice: 26 things to do before you release your song or album

    Music Industry Advice: 26 Things to do Before You Release Your Song or Album

    Feature Articles, Latest, Magazine, Music Industry Tips
    February 27, 2017
    by Ari Herstand
    As a working artist, avidly read blogger and best-selling author, Ari Herstand knows of what he speaks. By actually doing the things he writes about—creating original music, booking his own ...
    Read More
  • Industry Tips: 10 Things You Should NEVER Say On Stage

    Music Industry Tips: 10 Things You Should NEVER Say On Stage

    Feature Articles, Latest, Magazine, Music Industry Tips
    November 28, 2016
    by Ari Herstand
    Stage banter–the stuff you say to your audience between your songs—is an important part of delivering an engaging live performance. But be careful what you say. The wrong statement—just a ...
    Read More

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