CEO
PRS Guitars announced that Jack Higginbotham has been named Chief Executive Officer, making him the first person to hold that title in the company’s history. In this new role, Higginbotham will continue to oversee the worldwide day-to-day business operations of the company, regularly traveling around the globe to strengthen manufacturing processes, dealer relationships, vendor connections, and every aspect of PRS Guitars.
“PRS is an exciting place to be, now more than ever, and I’m thankful to be surrounded by talented, focused teams in the U.S., U.K., Europe and Japan,” said Higginbotham.
For more, contact pr@prsguitars.com.
