3D Systems Adds will.i.am as Chief Creative Officer

will.i.am3D Systems (NYSE:DDD) has announced the addition of will.i.am as its Chief Creative Officer. In this leadership role, will.i.am will inspire, shape and drive all of 3DS’ initiatives to mainstream the use of 3D printing through major collaborations with creative brand partners, innovative global campaigns and educational grand challenges designed to grow the popularity of 3D printing. 3DS plans to leverage will.i.am’s international creative industry network to immediately extend its reach into select high-end fashion accessories houses, leading entertainment and life style brands and key corporate sponsored educational and sustainability initiatives. Contact Press@3dsystems.com for additional details.

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