Ultra Music

Ultra Music Inks Global Label Joint-Venture Deal with Color Study

Independent music company Ultra Music has inked a global label joint-venture deal with Color Study. It will focus on releases and artist development in personal-pop and emerging folk-leaning music.

The label from artist manager Spencer Kelley launches today with “Eight,” the new single from Haux featuring Rosie Carney alongside the official music video for Charli Adams’ “Backseat.” Along with Henry Jamison, to date, these four artists have collectively garnered close to half a billion streams on Spotify alone.

Listen to “Eight” by Haux featuring Rosie Carney: ffm.to/8ight

View Charli Adams’ “Backseat” video: youtu.be/I4BIe04Q2zY

The name Color Study comes from one of Wassily Kandinsky’s most famous paintings, “Color Study: Squares with Concentric Circles.” Kandinsky had synesthesia and could hear color and see sound. This relationship—between art and music, visuals and sound—is at the forefront of how Spencer Kelley, Color Study’s founder, approaches artist development. From a sensory point of view, a live performance has always been as much visual as it is aural. In the age of Instagram stories, an artist’s visual relationship with their fans is only growing more important by the day. Color Study will look at how to help artists tell their story and grow—or in some cases grow-into—their vision. Ultra will play a major role in that development and in helping these artists grow outside of streaming services.