The TRX Cymbal Co. LLC announced on Monday the start of a new marketing campaign that aims to "support drummers on their journey 'from the bedroom to the bandroom and beyond.' Entitled 'BeatXBeat,' the project is built around the company’s roster of young drummers who tell the stories of their development in a series of photo and video testimonials. The content will appear on social media, YouTube, websites and other multimedia platforms."
“No one goes from playing in their bedroom to touring with a top international star in one step,” explains TRX founder, David Levine. “Careers are built step-by-step and beat-by-beat. For our campaign, we’re asking drummers to share their experiences and encourage their peers in the drumming community to ‘take their drumming to the next stage’.”
"One of the highlights of the #beatxbeat campaign is 3 newly-produced video ads that feature TRX artists Brandon Godette, Ilse Santana and Luke Caro," they said in a statement. "The commercials were produced and directed by Michael Levine, who is himself a drummer, and dramatically show the drummers’ transition from amateur to professional."
To view the commercials as well as other elements of the campaign, and to learn more about TRX cymbals and the drummers who play them, visit www.trxcymbals.com and @trxcymbals.
Pictured: Luke Caro
